Banner Ad (120x600)
A thin, vertical banner ad which usually appears on the left or right panels of a page and which should be used on multiple pages to achieve the best impact.
Details
The 120x600 banner is a thin, vertical banner known as a skyscraper which is 120 pixels wide and 600 pixels tall. It is used to display ads on the side of a page.
The 120x600 banner is usually positioned so it appears on the left or right side of a page or on the left or right of a block of editorial content.
The 120x600 banner is commonly used because it is a low cost but visible vertical banner which reveals itself as the user scrolls down the page. However because it is thin, it does not perform as well as the 160x600 so is often used interchangeably with this ad unit as a multiple display ad.
Our banner ads are live for at least a year. They will remain active as long as we continue to receive payment. The longer they are active, the bigger the impact.
Why Buy 120x600 Display Ads
The 120x600 banner is a thin, vertical banner ad which is known as a skyscraper banner and is very commonly used on the side of the web pages.
Because it is quite a visible ad which can be placed on multiple pages, it can be a low cost and good way to generate visitors and revenues.
It is sometimes shown as the smaller version of a 160x600 ad and is often displayed interchangeably as part of a multi-ad display.
Although many ad publishers claim it does not perform well, it continues to be widely used and performance should be considered in context with the content and website or publication in which it is being displayed.
Display ads are shown to audiences which demonstrate some interest in your product or service. Site visitors click on the display ads to go to the website or landing page of the advertiser.
Your display ads are placed within relative content so visitors are already interested in what you offer, resulting in higher conversions.
